Cookie Guard
- Base decisions on trustworthy data
- Keep trusting your A/B tests
- Reliably personalize your website
- Correctly attribute marketing budgets
- Easy installation
![cookie-guard-icon]()
Cookie Guard
- Keep trusting your A/B tests
- Reliably personalize your website
- Base decisions on trustworthy data
- Correctly attribute marketing budgets
- Easy installation
What is ITP?
Intelligent Tracking Prevention (ITP) is part of Safari and iOS. Its goal is to protect the privacy of its users. Nothing wrong with that, you would say. However, it is accomplished by limiting the lifetime of all so-called client-side cookies to seven days (in some cases the limit is even set at one day).
Many of the cookies that you use, as a website owner, are impacted by this. You use them for example to make sure you can monitor the performance of your website and can offer your visitors the best possible experience. In this, these cookies allow you to remember who visits your website. ITP therefore has a large impact on your analytics data, your A/B tests, the personalization of your website, attribution of marketing budgets and everything else that uses client-side cookies. Which are many of the tools in the current online landscape.
Cookie Guard makes sure that your client-side cookies are converted to HTTP cookies. These are not impacted by ITP, because they are assumed to be a conscious choice of the website owner.
What is ITP?
Intelligent Tracking Prevention(ITP) is part of Safari and iOS. Its goal is to protect the privacy of its users. Nothing wrong with that, you would say. However, it is accomplished by limiting the lifetime of all so-called client-side cookies to seven days (in some cases the limit even set at one day).
Many of the cookies that you use, as a website owner, are impacted by this. Cookies that make sure you can monitor the performance of your website and offer your users the best experience. This is because these cookies are used to remember who visits your website. ITP therefore has a large impact on your analytics data, your A/B tests, the personalization of your website, attribution of marketing budgets and everything else that uses client-side cookies. Which are many of the tools in the current online landscape.
Cookie Guard makes sure that your client-side cookies are converted to HTTP cookies. These are not impacted by ITP, because they are assumed to be a conscious choice of the website owner.
Impact on your analytics data
The limited lifetime of cookies, as a result of ITP, directly impacts analytics data, such as the data in Google Analytics. Users can no longer be identified reliably, causing your statistics to paint a distorted picture, your conversions to be attributed to the wrong marketing channels, and your remarketing capabilities to decrease.
To obtain a measure of the overall impact of ITP, we can analyze your Google Analytics data, to see if it is presently influenced by ITP. By clicking below, you will know within two minutes.*
Analyze my data* We need your permissions to analyze your Google Analytics data. For this, you will be directed to Google. We will delete the data, as soon as you logout.
Impact on your analytics data
The limited lifetime of cookies, as a result of ITP, directly impacts analytics data, such as the data in Google Analytics. Users can no longer be identified reliably, causing your statistics to paint a distorted picture, your conversions to be attributed to the wrong marketing channels, and your remarketing capabilities to decrease.
To obtain a measure of the overall impact of ITP, we can analyze your Google Analytics data, to see if it is presently influenced by ITP. By clicking below, you will know within two minutes.*
Analyze my data* We need your permissions to analyze your Google Analytics data. For this, you will be directed to Google. We will delete the data, as soon as you logout.
Impact on A/B tests
Cookies are used to assign a user to a particular group within a CRO experiment. A cookie makes sure this choice is remembered later on. This mechanism insures that your users always see the website they were intended to see, safeguarding a consistent user experience.
ITP causes users to be forgotten. Therefore, users will end up in different groups within your experiments as well as completely different experiments. This does not only makes your data noisy and unreliable, it will also give rise to an inconsistent and confusing experience for your users.
Cookie Guard converts your A/B-test cookies to HTTP cookies, giving your favourite A/B-test tools a means to remember your users. This way your experiments remain reliable and your webpages user friendly.
Impact on A/B tests
Cookies are used to assign a user to a particular group within a CRO experiment. A cookie makes sure this choice is remembered later on. This mechanism insures that your users always see the website they were intended to see, safeguarding a consistent user experience.
ITP causes users to be forgotten. Therefore, users will end up in different groups within your experiments as well as completely different experiments. This does not only makes your data noisy and unreliable, it will also give rise to an inconsistent and confusing experience for your users.
Cookie Guard converts your A/B-test cookies to HTTP cookies, giving your favourite A/B-test tools a means to remember your users. This way your experiments remain reliable and your webpages user friendly.
Impact on online marketing
Any modern online marketer needs data. Performance insights of advertising campaigns are essential and without reliable data costly mistakes are all but unavoidable, since adjusting marketing campaigns has to be done blindly. This can potentially cost a lot of money.
ITP is a major cause of incorrect marketing data. This is because in this case ITP often limits the lifetime of cookies to 24 hours. Resulting in extremely distorted ad spend and marketing performance reports. How this works exactly is explained in one of our blogs.
Cookie Guard makes sure that ITP does not impact your marketing data, such that you can return to confidently managing your marketing campaigns.
Impact on online marketing
Any modern online marketer needs data. Performance insights of advertising campaigns are essential and without reliable data costly mistakes are all but unavoidable, since adjusting marketing campaigns has to be done blindly. This can potentially cost a lot of money.
ITP is a major cause of incorrect marketing data. This is because in this case ITP often limits the lifetime of cookies to 24 hours. Resulting in extremely distorted ad spend and marketing performance reports. How this works exactly is explained in one of our blogs.
Cookie Guard makes sure that ITP does not impact your marketing data, such that you can return to confidently managing your marketing campaigns.
Personalization and ITP
Nowadays, your website almost certainly needs to be personalized. Your visitors are very busy and there are a vast number of other options on the internet. Therefore it is very important to reach the right person at the right time with the right message.
To do this, you need to collect information about your visitors and build their profiles. Cookies are essential to identify and remember visitors. However, ITP limits the lifetime of these cookies. As a consequence, you will lose the information you have collected after seven days, because visitors can no longer be recognized and their profiles can no longer be linked.
Cookie Guard makes sure your profiles are not lost and you can still reach your visitors with the most effective message possible.
Personalization and ITP
Nowadays, your website almost certainly needs to be personalized. Your visitors are very busy and there are a vast number of other options on the internet. Therefore it is very important to reach the right person at the right time with the right message.
To do this, you need to collect information about your visitors and build their profiles. Cookies are essential to identify and remember visitors. However, ITP limits the lifetime of these cookies. As a consequence, you will lose the information you have collected after seven days, because visitors can no longer be recognized and their profiles can no longer be linked.
Cookie Guard makes sure your profiles are not lost and you can still reach your visitors with the most effective message possible.